What is Digital Marketing? Digital marketing refers to the promotion of products or services using digital channels such as websites, social media, search engines, email, and mobile apps. It’s an umbrella term that encompasses all marketing efforts that use the internet or an electronic device. Unlike traditional marketing, which relies on TV, radio, newspapers, and billboards, digital marketing reaches consumers where they spend the majority of their time: online. Why is Digital Marketing Important? Digital marketing offers businesses of all sizes the ability to: Reach a global audience at a lower cost Target specific demographics with laser precision Track and measure performance in real-time Engage with customers across multiple digital touchpoints Build brand awareness and drive online sales In short, digital marketing is essential for staying competitive and growing in the digital age.